Stylish and Trendy Apparel with Traditional Armenian Ornaments

Revive it ... wear it ...

Our Vision

Revitalizing the old elements of traditional costumes and bringing them from the showcases of the museums back to the streets in a stylish and trendy way

Our Tagline

“Revive it, wear it”

Our tagline carries the message and essence of reviving the old traditions and bringing our customers closer to their origins and identity. It will help people look unique, different, trendy and preserve the inherited culture.  

Our mission

Bezzoar’s mision is to become the largest producer of clothes and accessories with Armenian traditional elements for the 12 mln. members of the Armenian diaspora all over the world.